About Us

Petersons have been selling cars since the late 1970s from our location on Tivoli Road, Dun Laoghaire, Co. Dublin. With our vast experience and knowledge all our cars go through a meticulous inspection process. We offer a vast range of pre-owned vehicles that are chosen with our customers needs in mind. Our aim is simple, to supply Used Cars like New Cars along with a service and customer experience traditionally only available in the very best, and only the very best, new car dealerships. the business is currently managed by Eddie Peterson who himself has 20 years experience in the Motor industry. The Sales team is headed up by Mr Richard Flynn who has been working in the Motor Industry since 1999

Petersons showroom inside

Eddie Peterson Bio

Eddie Peterson started working in the motor trade in 1996 as a Car Valetor for JPS Motors. In conjunction with this Eddie also continued his studies in UCD and Smurfit Business School studying Agricultural Business and Entrepreneurial Studies. . He also had some interesting business start- ups including a mobile valeting business, bicycle rental business and an Irish Turf Gift Product business. His car selling career began in 2002 working for Spirit Motor Group as a Sales Executive for Volvo. After 6 years he became the Brand Manager for Volvo and after a short stint decided to make the bold step and set up his own business, Peterson Cars Ltd. Eddies keen interest in Business, Motorsport ( Please see motorsport section ) and dealing with customers has enabled him to manage and run Petersons for the last 9 years. Petersons has a strong reputation for dealing and serving customers in a honest, fair and transparent manner. This will continue for many years to come.

Mr Brian Wilcox

Brian first started out in the Motor trade in Victor Motors Goatstown back in 1997, as a Junior Sales Executive. After 5 years with Victor Motors selling Mitsubishi and Alfa Romeo he then moved to BMW, a brand he has always had a passion for. Brian has always had a preference selling Quality Used cars over New Cars so when the opportunity came for Brian to run Foster Motor Companies Used Car Centre in Mount Merrion, he jumped at the chance and was excited about working with another Premium Brand in Audi and VW. Without doubt Brian has vast experience in the Premium Used Car Sector with over 20 years experience.